Digital Economy SETU 2023

 Hi all, this week I had a look into some of the best online platforms that can help a business part take in e - commerce. Below I have some examples for specific business's, I also have included some simple videos to aid you in setting up your business on each e-commerce platform: 1. New Gym :  Exercise.com The top e-commerce software for a gym and trainers should be seamlessly integrated with the business's operations. Based on research I found excercise.com to be the best for this as they include everything from workout software to assessments, here are the main advantages: Process payments for personal trainers, classes and for the gym itself. Manage different fitness challenges for consumers. On demand fitness content such as a 1 -1 Zoom consultation. Create different classes, workout plans and fitness clubs for people to engage in such as a run club.  Fitness habit tracking to check clients progress. Book appointments. Customisable app. Video:  2. New Clothing ...

The goal of engagement is to maximise the value of your audience by improving their likelihood of making a purchase, their propensity to refer others to the site, and the frequency with which they return. This is not always easy to do! Below I have listed some advise to engage visitors on your blog! 1. Make it interesting. How should a blog article be written? The simple answers include creative concepts, interesting writing, and pertinent keywords. Writing well is the first step towards generating engagement, so make sure your posts are well-crafted to appeal to your target audience. 2. Title with engaging keywords. To encourage your target market to click through, use terms that they have already looked for. Because search engines cannot determine an article's level of interest only from its content, using engaging keywords will also aid in getting visitors to your website. 3. Engage with social media. Engaging on social media can help you in a few ways: first, by sharing your po...

 Hi everyone, this week I had a look at some ethical and social challenges surrounding 'Big Data'. It surprised me how many of these challenges exist and the impact! I have summarised below some of my interesting findings.  A website I found useful was:  Ethical challenges   If you would like to take a look. Some ethical challenges I found: Privacy may be protected by minimising the amount of data gathered. To protect data privacy, it is also suggested to modify data in a way that makes it less revealing and to control access to data. Users must provide their consent after being fully informed about the planned uses of their data, both now and in the future. This might spare both businesses and consumers the shame of innocently providing their contact information only to be subjects of unwanted marketing efforts.  A lack of words for de-identification that could aid in masking or removing any information that could identify a person. One of the main was Data Pri...

 Hi all, this week I have undergone learning how to use a CRM and also earning credentials from 'Salesforce'.  One of the first courses I took on Saleforce's Trailhead was the "Build a Data Strategy for Data Cloud".  This unit focuses on putting customers at the centre of your data strategy and architecture , which ultimately drives your company's approach to managing customer data. A well - formed data strategy can help achieve specific goals, such as gaining a 360 - degree understanding of customers and fine tuning your product line and services. It also focus on Data Cloud for marketing, a platform designed for marketers to create connected experiences. It covers ingesting raw data from various sources, cleaning and transforming data, identifying and unifying customer information and much more. It gives the history of marketing data collection and storage, highlighting the need for data driven marketing and how the 'Five Forces' are pushing marketer...

 Hi everyone, this week we are focusing on successful enterprise applications. The implementation of ERP systems involves installing the software and ensuring the team is making the most of the technology. Here are some examples of company's who have successfully used these systems to support their business. 1. Fulton & Roark F&R are a retailer of mens grooming products. Their strategy is to move from a handful of outlets to a main focus on e commerce. Prior to upgrading to the full featured ERP they tracked their inventory on a spreadsheet and used the accounting software Sage live. When they started to double sales year after year they found their systems could not keep up. To centralise their work into one place they implemented NetSuite ERP. The instantly noticed the positive changes this system has made as they were able to catch and correct any bookkeeping errors that were made, stop working with any external accountants, increase sales by roughly 50% each year withou...

Hi all, this week I have looked into the implementation of information systems in business. Although you may see this as an upgrade for a company, there is also many struggles they face when imposing these systems.  1. Inadequate Training Training should be one of the most important factors when implementing new software. Employees need to understand how to utilise the software for the day to day running of the business. The project team must communicate frequently and accurately with employees by making an on - boarding plan to get employees up to speed and to use the features with confidence. An example of this process not being carried out correctly is with Nike and their supply chain issues in 2021. They stated that their employees were not adequately trained before the system went live. With some other software issues, this caused Nike to lose $100 Million + in revenue as well as lawsuits and a 20% drop in stock. Related Nike article:  Nike Supply Chain Issues 2. Misalign...