Digital Economy SETU 2023

Today, it's essential to have an online presence in order to increase interaction, draw in audiences, and convert them into customers. As visitors land on a website, it should offer a seamless experience for them to complete a goal.With the aid of website optimisation, you may turn your website into a reliable source of income. It will assist you in scanning your website and optimising it to meet the needs of your audience or visitors. Here are some tips to boost your website ranking: 1. Keyword research. Identify relevant keywords for your content suitable for your target audience. Use tools such as  Google Keyword Planner  and  SEMrush  to find high volume and low competition keywords. 2. Quality content. Create high quality and relatable content which is relevant to your target audience to boost rankings. Make sure content is well - written, engaging and addresses the needs of your target audience. 3. On Page Optimisation. Optimise the title tags, meta description...

 Hi all, this week I had a look into some of the best online platforms that can help a business part take in e - commerce. Below I have some examples for specific business's, I also have included some simple videos to aid you in setting up your business on each e-commerce platform: 1. New Gym :  Exercise.com The top e-commerce software for a gym and trainers should be seamlessly integrated with the business's operations. Based on research I found excercise.com to be the best for this as they include everything from workout software to assessments, here are the main advantages: Process payments for personal trainers, classes and for the gym itself. Manage different fitness challenges for consumers. On demand fitness content such as a 1 -1 Zoom consultation. Create different classes, workout plans and fitness clubs for people to engage in such as a run club.  Fitness habit tracking to check clients progress. Book appointments. Customisable app. Video:  2. New Clothing ...

The goal of engagement is to maximise the value of your audience by improving their likelihood of making a purchase, their propensity to refer others to the site, and the frequency with which they return. This is not always easy to do! Below I have listed some advise to engage visitors on your blog! 1. Make it interesting. How should a blog article be written? The simple answers include creative concepts, interesting writing, and pertinent keywords. Writing well is the first step towards generating engagement, so make sure your posts are well-crafted to appeal to your target audience. 2. Title with engaging keywords. To encourage your target market to click through, use terms that they have already looked for. Because search engines cannot determine an article's level of interest only from its content, using engaging keywords will also aid in getting visitors to your website. 3. Engage with social media. Engaging on social media can help you in a few ways: first, by sharing your po...

 Hi everyone, this week I had a look at some ethical and social challenges surrounding 'Big Data'. It surprised me how many of these challenges exist and the impact! I have summarised below some of my interesting findings.  A website I found useful was:  Ethical challenges   If you would like to take a look. Some ethical challenges I found: Privacy may be protected by minimising the amount of data gathered. To protect data privacy, it is also suggested to modify data in a way that makes it less revealing and to control access to data. Users must provide their consent after being fully informed about the planned uses of their data, both now and in the future. This might spare both businesses and consumers the shame of innocently providing their contact information only to be subjects of unwanted marketing efforts.  A lack of words for de-identification that could aid in masking or removing any information that could identify a person. One of the main was Data Pri...