It is all about engagement!

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The goal of engagement is to maximise the value of your audience by improving their likelihood of making a purchase, their propensity to refer others to the site, and the frequency with which they return. This is not always easy to do! Below I have listed some advise to engage visitors on your blog!


1. Make it interesting.

How should a blog article be written? The simple answers include creative concepts, interesting writing, and pertinent keywords. Writing well is the first step towards generating engagement, so make sure your posts are well-crafted to appeal to your target audience.

2. Title with engaging keywords.

To encourage your target market to click through, use terms that they have already looked for. Because search engines cannot determine an article's level of interest only from its content, using engaging keywords will also aid in getting visitors to your website.

3. Engage with social media.

Engaging on social media can help you in a few ways: first, by sharing your posts with your followers, you can use it to promote, second, by including links in your posts, you can direct users to your blog and third, by starting conversations on social media channels, you can create a relationship with your readers.

4. Read comments on competitors blogs.

Although reading you're own comment section is essential, this is a tactical way in figuring out what similar audiences hope to gain from reading the blog post which can help you come up with relevant content ideas.

5. Make use of images and videos.

Blogs can be extremely text heavy, by using relevant images and videos this can improve the readability and overall improve engagement. Visual content is proven to be more engaging than text based content so it is crucial to utilise this!

Here is a quick video that can aid in engagement:

Make sure to try these tips out on your own blog and monitor how it effects your engagement 👀





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